UK HOLDING COMPANY · AI-NATIVE PORTFOLIO

A venture studio
built AI-first.

Fourteen interconnected businesses across commerce, currency, media, tooling and lifestyle, structured as one group for investment and acquisition.

Carpet Media Group seal
14
Ventures in the group
4
Ecosystem layers
AI operating layer
Claude
Anthropic's AI, embedded across the group
Founder-led
1 Founder
Running all fourteen ventures

Our story

  • CCreative
  • AAmbitious
  • RResourceful
  • PProgressive
  • EEntrepreneurial
  • TTransformative

Carpet Media Group (CMG) is a UK venture studio founded and led by entrepreneur and AI strategist Greggar Deterville. We exist to create, launch and scale ideas that change how industries work, with AI built into every venture from day one rather than added later.

Each business in the group is purpose-built to scale, and each one feeds the others: shared payments through KAELUM, shared distribution through our media brands, shared tooling through our AI platforms.

Mission

Build brands that set trends, back new founders with tools and mentorship, and create opportunity through digital growth.

Culture

Bold thinking, lean execution and continuous learning, driven by data and powered by technology.

Greggar Deterville, Founder and CEO of Carpet Media Group
Greggar Deterville · Founder and CEO
01 / ECOSYSTEM

Four layers, built to compound

Every venture sits in a layer. Every layer feeds the next: media drives demand, commerce converts it, KAELUM settles it, tooling builds the next venture.

02 / OPERATING MODEL

Built AI-first, run lean by design

AI in the core, not bolted on

Claude runs as the operational layer across the portfolio: build, support, content and analysis.

Closed-loop processes

Shared payments, shared distribution and shared tooling mean each new venture starts with the group behind it.

Compute over headcount

A solo-founder holding company that scales through automation rather than layers of middleware.

03 / CONTACT

Investing, acquiring or partnering? Start here.

ceo@carpetmediagroup.com London, United Kingdom

Get in touch

"Someone is sitting in the shade today because someone else planted a tree a long time ago."Warren Buffett

London, United Kingdom

ceo@carpetmediagroup.com